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By far the greatest use for this type of extension is for Lead Capture. With a Message
Taking Extension you can spend a few minutes exciting the caller about your Product
or Service 24/7 and then give them an immediate outlet to demonstrate their interest
by leaving a message with their contact info for you to call them back. This type
of extension is also great for automatically directing calls to specific departments
or personnel.
How does it work?
Here is an example of how this would work
Premium Homes is a large home builder in
California
with numerous communities throughout the state. They do major advertising, including
setting up signs at their new or coming soon community locations, to get people
interested in and excited about their communities that are soon to be developed.
They prepare an individual Message Taking Extension for each of their brand new
communities to capture leads of people interested in being the first to buy a lot
in that specific subdivision/community.
Their main greeting provides directions –
“Thank
you for calling the Premium Homes 24/7
Information
Center
. This
Information
Center
is designed to provide you with the information you need about the community you
are interested in. At this time please enter the Community Extension of the community
you are interested in.”
Their Message Taking extension #2 for the Key West Preserves community then says
–
“Thank
you for your interest in Premium Homes and our new
Key
West
Preserves community, an executive-class residence in an exclusive neighborhood.
Key West Preserves is an intimate neighborhood of just 105 homes, all with a high
level of finish, set amid lushly landscaped grounds and gardens. With our
Key
West
inspired architecture coming home from work will seem like being on vacation. We
are offering 5 different style design plans ranging in size from 2681 square feet
to 3487 square feet. These homes feature media rooms, butler pantries, custom designed
wine cellars and opulent 5-piece bathrooms. The prestigious location is close to
all lifestyle amenities. Pricing is from the $600,000’s. We are currently getting
ready to open our community for sales and will be releasing a limited amount of
home sites at pre- construction prices by appointment only. If you would like to
schedule an appointment to have an opportunity to purchase please provide your complete
contact information when prompted. Please provide us with your name, phone number,
mailing address and e-mail address if you wish to be contacted by e-mail. Please
speak clearly and spell out any unfamiliar words. One of our New Home Specialists
will contact you to schedule an appointment with you. Thank you again for your interest
in the Premium Homes
Key
West
Preserves community!”
Because of the Ultimate Caller ID
and Phone Match™ features you will always have
the Name and Address, or at the very least the phone number, of ALL callers even
if they hang up. This maximizes your ability to Capture Leads as you will have the
contact information for a caller even if they do not leave their contact information
for you!
Hint:
To truly get the most out of this feature you can adjust your
Live Call Forwarding for this type of extension so that the interested prospect
has the ability to press ‘0’ at anytime to speak with you directly. This allows
you or your department to take a call personally from hot prospects while their
interest is peaked!
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